Aotearoa · operating · NZT 00:00:00
About ZYNC — the studio

An automation studio, built in Aotearoa, for Aotearoa.

We build the AI and automation layer for New Zealand small and medium businesses — so the value of this technology stays inside the country that's using it.

Why ZYNC exists

Three things became obvious at the same time.

ZYNC isn't an agency trying to find a market. It's an answer to a problem we couldn't stop seeing. Three realisations, one conclusion.

  1. 01

    New Zealand's talent keeps leaving.

    Too many sharp, capable people are heading overseas. The comfort story is always the same — "I'll come back eventually, NZ is a great place to raise a family."

    But if everyone leaves, there's nobody staying to make the country worth coming back to. Someone has to try and make it better from the inside.

    Outflow · compounding
  2. 02

    Small and medium businesses are the spine of the economy.

    NZ's economy doesn't run on corporates. It runs on SMEs — plumbers, salons, clinics, trades, studios, family-owned operators. They employ the most people. They are, in a very literal sense, the country.

    If the backbone weakens, everything above it does too.

    Backbone · under-served
  3. 03

    AI is here, and the value is about to leak offshore.

    NZ is behind on digitisation — unsurprising for a developed economy still built around primary industry. As AI accelerates, the price of manual labour drops, and the foreign platforms that own the automation layer win by default.

    They'll move in, automate NZ's workflows, and extract the value offshore. No income tax. No local spend. No reason for anyone to come home.

    Extraction · imminent

If the talent leaves and foreign AI fills the gap, the country hollows out.

ZYNC exists so at least some of the value from this shift stays here — built by an NZ studio, running inside NZ businesses, feeding back into the NZ economy. Before we do anything else, we wanted to do this.

What we believe

Seven lines. They govern everything we ship.

  1. 01

    Built here, run here.

    Every automation we deploy is owned by an NZ studio and stewarded by the NZ business using it. No foreign middle-layer siphoning value back to Palo Alto.

  2. 02

    Systems people will actually use.

    A platform that sits unused is just an invoice. We design for the reality of a busy front-of-house, a van at 7am, a salon between clients. Adoption is the product.

  3. 03

    Honest, finite commitments.

    Twelve-month minimum term, then month-to-month. Ninety days' notice during the first year, thirty after. We earn the next year by being useful this one — not by hiding behind a lock-in.

  4. 04

    We don't start what we can't finish.

    If the brief is bigger than what we can ship well, we'll say so before we quote. Half-built automation is worse than none — it erodes the operator's trust in the whole category.

  5. 05

    Plain English, always.

    No stack-diagram theatre. No "synergies." You'll get a one-page map of what runs, what it does, and where the money moves. If you can't explain it to your front-desk, we haven't built it right.

  6. 06

    We own the system. You own the data.

    The automation engine — the n8n workflows, the agent logic, the integration glue — runs on our infrastructure and stays our IP. The data that flows through it (your clients, your jobs, your bookings) is yours, in your accounts, fully exportable. Clean line, no hostage-taking.

  7. 07

    Quiet, not clever.

    The best automation is invisible — it just means fewer late nights, a fuller chair, a van that turns up on time. We optimise for the boring metric: things that used to hurt, don't anymore.

How we work

A typical ZYNC engagement, end to end.

Five stages. Four to six weeks start to finish. You'll always know which stage you're in, and what we owe you at the end of it.

Stage 01 · Discover

A short call. A real answer.

30-minute discovery call. We ask about the moments in your week where revenue leaks — missed calls, cancelled slots, forgotten follow-ups, cash sitting in unsent invoices.

  • You get: an honest yes-or-no on whether automation will help, plus a rough sense of scope.
  • We get: enough to quote accurately, or to decline early if it's not a fit.
  • Cost: nothing. No commitment, no pitch deck.
Discovery · in progress 00:14:22
You "We're losing clients after their 3rd visit."
ZYNC "What's the timing — same month, or further out?"
You "Usually 6–8 weeks out. Happens every time."
ZYNC "Classic rebook-window problem. Fixable."
→ Likely fit: Rebook Rhythm + Reactivation
Stage 02 · Map

A one-page map of what we'll build.

We don't send a 40-page proposal. You get a single page showing every automation we'll ship, what triggers it, what it does, and what it's expected to change.

  • Timeline: 3–5 business days from the discovery call.
  • You get: fixed scope, fixed price, no surprise line-items.
  • You approve: we build the map. You approve it. Only then do we start.
Booking taken Confirm flow Reminder
Cancellation Waitlist fire Refilled
Visit complete Rebook window Booked
90d no-visit Reactivation Returned
4 automations · 1 page · 1 price
Stage 03 · Build

Two weeks of quiet, careful construction.

We build in the open. You'll get a short Loom every Friday showing what's wired, what's next, and where we've hit anything interesting.

  • Timeline: typically 2–3 weeks of focused build.
  • Tested against: your actual CRM data, not a demo environment.
  • You stay in the loop: without having to sit in a standup.
build.log · week 2
09:02 Webhook received · booking.created
09:02 Client record matched
09:02 Smart-confirm sent · TXT
14:31 Cancellation detected
14:31 Waitlist fired · 23 contacts
14:42 Slot refilled · 11min
14:43 Running end-to-end test…
Stage 04 · Deploy

Go-live, carefully.

We turn automations on in order, not all at once. Each one gets a 48-hour shadow period before it sends anything to real clients — so you see exactly what it would have done first.

  • Shadow mode: every flow dry-runs before it goes live.
  • Handover pack: credentials, admin access, one-page runbook.
  • Training: 45-minute walkthrough with your front-desk.
Go-live checklist
  • Smart-confirm · live
  • Waitlist autofill · live
  • Rebook rhythm · shadow 48h
  • Reactivation · deploying
  • Review engine · queued
  • Handover pack · queued
Stage 05 · Iterate

We stay on the tools.

Every retainer client gets a monthly review: what each automation did, where it underperformed, and one concrete change we'd recommend. No long contracts — renewal is earned.

  • Monthly: a one-page performance review, in plain English.
  • Quarterly: optional stack upgrade — new automations, tuned triggers, retired flows.
  • Anytime after year one: 30 days' notice to pause. During year one, 90 days. Keep the system running.
Monthly review · June 1 page
No-Show Shield ▲ performing
Waitlist Autofill ▲ performing
Rebook Rhythm ▬ steady
Review Engine ▼ below target
Recommended: tune review prompt timing from 2h → 20min post-visit.
The studio

Small by design. Sharp by necessity.

ZYNC is deliberately a studio, not an agency. We take on a small number of engagements at a time so each one gets the depth it needs. Every automation is designed by the people who'll deploy it and maintained by the people who built it — no handoffs, no dilution.

We chose the studio shape because it matches the kind of work we want to do: careful, durable, and close to the operator we're building for.

Based in Auckland, Aotearoa
Built for NZ SMEs — trades, wellness, service
Engagements By the handful, not the hundred
Stewardship You own the system. Always.
Tools we build on
  • n8n · self-hosted
  • Make.com
  • Claude · OpenAI
  • Airtable · Supabase
  • Twilio · ElevenLabs
  • Stripe · Xero
  • Google Workspace
  • Notion · Linear

We're platform-agnostic, but we're not tool-fashionable. We pick what's stable, well-documented, and won't leave you stranded if the vendor pivots.

Working with us

The questions we actually get.

Next step

Thirty minutes. No pitch deck.

If you're running an NZ business that's losing time, calls, or chairs to manual work — let's see if there's something here. We'll tell you straight whether we're the right studio for the job, and we'll do it before you've committed to anything.

  • 30 minutes, no commitment
  • One-page map within 5 business days
  • If we're not a fit, we'll tell you early